WASHINGTON (November 29, 2018) – The Corporation for Public Broadcasting (CPB) and PBS today announced that public media station WHUT-Howard University Television has been awarded $175,000 to work with community partners to provide science and literacy resources for the youngest learners to underserved areas.
WHUT is one of 14 public media stations nationwide to receive a Community Collaboratives for Early Learning and Media (CC-ELM) grant this year, joining 16 other public media stations doing similar work through a community engagement model to help the youngest learners in their communities. This effort is part of a five-year “Ready To Learn” grant awarded to CPB and PBS through the U.S. Department of Education’s “Ready To Learn” Initiative. It was created to advance new tools supporting personalized and adaptive content for children and parents, to establish a network of community collaboratives, and to conduct efficacy research on the educational resources provided.
“Consistent with Public Media’s mission to provide universal access in innovative ways that seize the opportunities made possible by digital technology,” says Jefferi K. Lee. General Manager of WHUT. “We are excited about this opportunity to continue the strong collaborative relationships with our community partners to engage our youngest learners, with high-quality PBS KIDS content.”
The grant will enable WHUT to work closely with community partners in the Bellevue community, located in Ward 8. The partners include W. B. Patterson Elementary School, The Bald Eagle Recreation Center, The Homeless Children’s Playtime Project and The Community of Hope Clinic among others. The grant will be utilized to maximize the impact of new PBS KIDS science and literacy-based programming, mobile apps and digital games from trusted series “Ready Jet Go!” and “The Cat in the Hat Knows a Lot About That!” along with other media properties. Work will include professional development for educators and training for facilitators and caregivers in best practices to engage families and children in learning together about scientific inquiry and literacy through digital media.
“Public media’s high-quality children’s content has proven effective in helping our youngest learners make academic gains and experience social-emotional growth to get on the right track for school,” explained Deb Sanchez, CPB’s Senior Vice President of Education and Children’s Content.
Sanchez says through grants supporting community collaborations, public media can provide engaging learning opportunities for all children and families, particularly those living in low-income communities.
“Together with community partners, PBS stations play an integral role in helping our nation’s most underserved kids,” said Lesli Rotenberg, Chief Programming Executive and General Manager, Children’s Media & Education,PBS. “We fully support the work of 14 additional stations sharing impactful resources with their local communities through these new grants. Their work builds on years of research demonstrating that PBS KIDS content is effective in helping children learn critical school readiness skills, with kids in low-income households often making the greatest gains.”
For the past two decades, the U.S. Department of Education’s Ready To Learn Television grant has funded the development of educational television and digital media targeted at preschool and early elementary school children and their families, especially those who live in low-income communities. CPB and PBS KIDS work with producers, researchers, local public media stations, and other partners to develop, distribute and evaluate PBS KIDS multiplatform content to engage children, families, and educators in learning experiences at home, in preschool, and in out-of-school settings. Information on other stations receiving Community Collaboratives for Early Learning and Media (CC-ELM) grants can be found in the 2015-2020 grant announcement and 2016 press release.
WHUT- Howard University Television was founded in 1980 in Washington, D.C. At its inception, the station became the first public station in the United States to be licensed to a historically black college and university (HBCU). The station broadcast reaches over 2.5 million households in a 60-mile radius. The station endeavors to underscore Howard University’s overall mission in its commitment to excellence in Truth and Service. For over 38 years, WHUT has become a leader in broadcast communications by providing quality programming for the Greater Washington, D.C. viewing community that is relevant and informative while offering exceptional and professional training in television programming, production, engineering, and management. For more information, visit whut.org, follow us on Twitter @whuttv, Facebook, and Instagramand subscribe for updates at email@example.com
The Corporation for Public Broadcasting (CPB), a private, nonprofit corporation created by Congress in 1967, is the steward of the federal government’s investment in public broadcasting. It helps support the operations of more than 1,500 locally owned and operated public television and radio stations nationwide. CPB is also the largest single source of funding for research, technology and program development for public radio, television and related online services. For more information, visit cpb.org, follow us on Twitter @CPBmedia, Facebook, and LinkedInand subscribe for updates at cpb.org/subscribe.
About PBS KIDS
PBS KIDS, the number one educational media brand for kids, offers all children the opportunity to explore new ideas and new worlds through television, digital platforms and community-based programs. Kidscreen- and Webby-award winning pbskids.org provides engaging interactive content, including digital games and streaming video. PBS KIDS also offers mobile apps to help support young children’s learning. The PBS KIDS Video App is available on a variety of mobile devices and on platforms such as Roku, Apple TV, Amazon Fire TV, Android TV, Xbox One and Chromecast. For more information on specific PBS KIDS content supporting literacy, science, math and more, visit pbs.org/pressroom, or follow PBS KIDS on Twitter and Facebook.
About The Ready To Learn Initiative
The Ready To Learn Initiative is a cooperative agreement funded and managed by the U.S. Department of Education’s Office of Innovation and Improvement. It supports the development of innovative educational television and digital media targeted at preschool and early elementary school children and their families. Its general goal is to promote early learning and school readiness, with a particular interest in reaching low-income children. In addition to creating television and other media products, the program supports activities intended to promote national distribution of the programming, effective educational uses of the programming, community-based outreach, and research on educational effectiveness.